I think that the company could be considering licensing its iOS interactive TV operating system not only to cable providers and set top box suppliers, but also to existing TV manufacturers.

I have transcribed my exact, verbal reaction to this particular quote:

No. No. No fucking way. That is the stupidest shit anyone has ever written.

It has been a long day, so that may have been a touch mean. But it goes against everything that Apple stands for, and also against everything that has made Apple successful: total control over the user experience can lead to the sorts of profits that only Apple can achieve, but focusing instead on selling content doesn’t really make the same impact.